Why Are Houston Marketing Professionals Using Custom Scale Models for Marketing Tools?

November 7, 2022

Why Are Houston Marketing Professionals Using Custom Scale Models for Marketing Tools?

Looking for a unique marketing tool to “wow” clients, customers, and investors? A custom scale model may be just what you need. Custom scale models can engage your target audience in ways computer models, illustrations, blueprints, and video presentations simply can’t match. More and more Houston marketing professionals are incorporating 3D scale models into their marketing campaigns.

What is a Scale Model?

A scale model is a physical representation of an object that is scaled up or scaled down in relation to the size of the object it represents. “Objects” can include machine components, automobiles, aircraft, spacecraft, buildings, and even humans and animals. Plastic, wood, and metal are some of the materials used to construct scale models.

To get the best results, it is important to ensure the model’s proportions are accurate in relation to the object it’s meant to represent. You’ll also want to choose the correct scale size ratio so your model isn’t too big or too small. The completed model should be as close as possible to the original in appearance and detail. Generally, the larger the model, the easier it is to detail.

What Makes Custom Scale Models Such An Effective Marketing Tools?

Why are so many Houston marketing professionals including custom-scale models in their presentations? Scale models provide an excellent way to introduce a new product in an exciting way. A beautifully rendered scale custom can have a significant impact on an audience, creating a buzz with media and consumers.

Scale models make it easier for clients, customers, and investors to “wrap their heads” around an idea or concept. For instance, a scale model of a proposed building or shopping center is much easier to understand and has more impact than reading a blueprint or diagrams.

Custom scale models are also ideal in situations where an object is too small or too big to be built to full size or is not available.

Scale models can be used in a wide range of marketing settings, such as:

  • Product promotion events
  • Sales presentations
  • Investment meetings
  • Product testing and development
  • Focus groups
  • Conference room displays
  • Trade Shows
  • Lobby displays
  • Product development
  • Seminars and conferences
  • Swag
  • Award ceremonies

Professional Custom Scale Model Builders in Houston, TX

ProTek Models is an industry leader in producing durable, high-quality, and high-detail models of satellites, spacecraft, automobiles, properties, aircraft, and more. Our team of expert model makers, engineers, designers, and craftsmen have the talent, vision, and resources to create custom scale models of just about any object, real or imagined, from small-scale desktop models to full-sized mock-ups. Some of our clients include Boeing, NASA, Oceaneering, Raytheon, Mitsubishi, Lockheed-Martin, and the U.S. Air Force.

ProTek Models is located in Conroe, TX, just north of Houston. We serve businesses and organizations all over the Lone Star State. Contact us through our website, or call us at (832) 968-6636 to learn more about our custom scale model, SLA and FDM 3D printing services, and urethane castings.